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Who We Are

Dedicated to transforming e-commerce marketing through advanced attribution dashboards and data-driven insights.

Empowering E-commerce Success Through Data-Driven Attribution

At adigitanova, we believe that every marketing pound spent should be measurable, traceable, and optimisable. Our mission is to provide e-commerce businesses with the most advanced attribution dashboards and analytics tools, enabling them to understand their customer journey completely and make informed decisions that drive sustainable growth.

E-commerce analytics workspace

Our Story

Founded in 2019 in Luxembourg, adigitanova emerged from a simple observation: e-commerce businesses were struggling to understand which marketing efforts truly drove their sales. Traditional analytics tools provided fragmented views of customer behaviour, making it impossible to optimise marketing spend effectively.

Our founding team, with extensive experience in e-commerce marketing and data analytics, recognised the need for sophisticated attribution solutions that could track customers across multiple touchpoints and provide actionable insights. We set out to build dashboards that not only collected data but transformed it into strategic advantages.

Today, we serve e-commerce businesses across Europe, helping them unlock the full potential of their marketing data through advanced attribution models, real-time analytics, and custom reporting solutions tailored to their unique business needs.

Modern e-commerce workspace

Our Core Values

The principles that guide everything we do at adigitanova and drive our commitment to client success.

Data Integrity

We maintain the highest standards of data accuracy and security, ensuring that every insight we provide is reliable and actionable for critical business decisions.

Innovation

We continuously evolve our attribution models and analytics capabilities to stay ahead of the changing e-commerce landscape and emerging marketing channels.

Partnership

We work as an extension of your marketing team, providing not just tools but strategic guidance to help you achieve your growth objectives.

Results-Driven

Every solution we deliver is designed to generate measurable improvements in marketing performance and return on investment.

Excellence

We strive for excellence in every aspect of our service delivery, from technical implementation to ongoing client support and strategic consultation.

Global Perspective

We understand the complexities of international e-commerce and design our solutions to work across multiple markets and regulatory environments.

Our Expert Team

Meet the specialists who bring together deep e-commerce marketing expertise and advanced analytics capabilities to drive your success.

Marketing Director

E-commerce Strategy Lead

Leads our client strategy team with extensive experience in multi-channel e-commerce marketing. Specialises in attribution model design and campaign optimisation for high-growth retail brands across Europe.

Attribution Strategy Campaign Optimisation ROI Analysis

Technical Lead

Data Architecture Specialist

Oversees the technical development of our attribution dashboards and ensures seamless integration with client marketing technology stacks. Expert in data pipeline architecture and real-time analytics systems.

Data Engineering API Integration System Architecture

Analytics Manager

Performance Optimisation Expert

Focuses on transforming complex attribution data into clear, actionable insights. Works directly with clients to identify optimisation opportunities and implement data-driven marketing improvements.

Performance Analytics Data Visualisation Client Training

Client Success Manager

Account Management Specialist

Ensures every client achieves their attribution and marketing performance goals. Provides ongoing strategic guidance, training, and support throughout the client relationship lifecycle.

Client Relations Strategic Planning Training & Support

Data Scientist

Attribution Modelling Expert

Develops and refines our advanced attribution algorithms and machine learning models. Specialises in customer journey analysis and predictive analytics for e-commerce marketing optimisation.

Machine Learning Statistical Modelling Predictive Analytics

Integration Specialist

Platform Connectivity Expert

Manages technical integrations with e-commerce platforms, advertising networks, and marketing tools. Ensures seamless data flow and maintains the technical health of client attribution systems.

Platform Integration Technical Support Data Quality

Our Achievements

Milestones that demonstrate our commitment to excellence and client success in e-commerce marketing attribution.

Industry Recognition

Recognised by leading e-commerce publications for innovation in marketing attribution technology and client success methodologies.

GDPR Compliance Certification

Certified for full GDPR compliance with rigorous data protection standards that exceed regulatory requirements for client data security.

Client Satisfaction

Maintained exceptional client retention rates through dedicated service delivery and measurable improvements in marketing performance.

European Market Leadership

Established as a trusted attribution partner for e-commerce businesses across multiple European markets and regulatory environments.

Partner with E-commerce Attribution Experts

Ready to transform your marketing attribution with a team that understands your challenges and delivers measurable results? Let's discuss how we can help you unlock the full potential of your marketing data.

Start Your Journey Call +352 24411422